You have owned acquisition or activation KPIs in growth marketing and moved them measurably, ideally in e-commerce, apps or subscriptions.

You have a proven experimentation track record: you set up tests with clear hypotheses, read results incl. significance and turn learnings into decisions and next steps.

You think in growth loops and customer journeys rather than campaign calendars, and design initiatives that connect acquisition, activation and retention.

You own a metric, not just tasks: you anticipate issues before they escalate, act proactively and come with a clear recommendation.

You are a team player who works across disciplines without silos: you share knowledge, challenge assumptions, ask for feedback early and commit once a decision is made.

You build journeys, segments and tests yourself in a customer engagement platform (e.g. Customer.io, Braze) and work confidently with dashboards and cohort analyses.

You speak tech and know how users behave on digital platforms: you understand events, tracking, funnels and conversion rates, and use AI tools productively in your daily work.

You bring experience in lifecycle and retention marketing, habit formation or conversion rate optimisation.